Recently, we covered ways to improve the headline of your LinkedIn profile:
Here are five ways similar principles can be applied to the description of yourself on LinkedIn:
1. All of the advice we gave for headlines directly applies to how to go about writing a description: it should have a hook; it should be targeted; it should give details; it should demonstrate your abilities through its own quality; it should be clever and creative; it should do all this within the bounds of what is considered appropriate in your specific industry.
Bottom Line: What applies to headlines applies to descriptions too
2. Numbers are a description’s best advocate. Yes, a great description should be engaging through its creative way of telling your story, but there is no value to the points your make unless you use data as a foundation. Think of your description as a series of stats connected by compelling content. Scanning a resume, numbers pop off the page in a way letters cannot.
Bottom Line: Let facts and numbers be your foundation
3. Your description needs to engage, and the best way to do that is often by telling a story. Pretend you have only a short bit of time onstage to captivate an audience with the story of your professional life. That may sound like a huge challenge, but if you are honest and insightful in concisely describing yourself, a compelling story will form on its own.
Bottom Line: Tell the short version of your story
4. Using the first person is always best in a LinkedIn profile description. Doing so will help make this description into a narrative. The first-person voice draws a profile viewer in. It invites them to see the world through your eyes. Use this effect to make the facts of your professional life into a story-line, and engage your profile viewers in the process.
Bottom Line: Use first person always
5. Don’t be afraid of using the max of 2000 characters. If you’re telling a good story with your profile, your viewers will not focus on how many characters they counted while reading. It’s not always a best practice to fill up the page, however. If your experience isn’t extensive in the professional world, it’s better to be honest and brief than to embellish. Until you hit 2000, however, worry about the content, not the scope.
Bottom Line: Take the space you need for your story
Follow these guidelines and you will write yourself a great description to go with your great headline.